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Rekkje Brand Identity

ABOUT REKKJE
REKKJE is a company that plans, designs and builds fun cycling facilities all over Norway. They are a very special niche company, with a professional team and a quality-driven work culture and we wanted to reflect their unique-strong-values in their Visual Identity.

CUSTOM LOGOTYPE
We started with the logotype by re-constructing it, we created a logo-symbol and a custom font inspired from the curved paths that REKKJE builds.
The difference is seen the most in the R letter, because we didn’t want to get rid of the attitude of the last logo, we just wanted to enhance their personality, so the other letters were constructed to fit with the R letter and have an overall harmony & balance.

CONCEPT & VISUAL IDENTITY
REKKJE - means Animal Trail, and this became our starting point when we were researching, learning for and identifying REKKJE's brand personality.

In this phase we came-up with 3 keywords that our team & REKKJE team identified their brand with the most: Scandinavian Nature, Adventure & Action; and these elements became our visual guide inspirations in creating REKKJE'S Visual Identity.

CREDITS
Client: Rekkje 
Agency: Meta IT 
Visual Identity / Creative Direction + Art Direction + Design + Motion: Amam Studio

Rekkje logo contrsu
Rekkje-regular-and-italic
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Colors3
Cards
Stationary-1
Letterhead
folder2
posters
Icons
brandbook

Prishtina

Kosovo

Lord Bajron St

Obj.3

 

Prishtina

Kosovo

Lord Bajron St

Obj.3

 

say hello to us

hello@amamstudio.com

say hello to us

hello@amamstudio.com

say hello to us

hello@amamstudio.com

 © 2021 Amam Studio

 © 2021 Amam Studio

© 2021 Amam Studio

 © 2021 Amam Studio